Meet the Founder

I grew up behind the cash register at my parents’ two stores in New York City, a men’s clothing store and a toy store. I saw firsthand how hard small business owners have to work, how much personal sacrifice goes into building a successful business, and how much every customer and every dollar counts. This is why I built GoatAtlas, to make a real difference for small business owners at a price any business can afford.

Today, the way customers find a business is changing fast. More people ask ChatGPT, Claude, Google, and other AI assistants for a recommendation instead of scrolling through search results. Most owners do not have time to keep up, and they should not have to. GoatAtlas makes sure they do not get left behind.

Why GoatAtlas Works

For more than 30 years, I have worked where technology, marketing, and operations meet. I spent 16 years at Sun Microsystems, where I was the lead web marketing engineer, designed web applications, and managed internet programs across the company, including worldwide online product launches for millions of visitors. For eight years, I directed business operations and marketing for a multi-location organization, from SEO and advertising to a complete digital migration. Most recently, as head of technology and program delivery for an influencer marketing agency, I have led product development and AI projects that streamline workflows and reduce project timelines. Across every role, my forte has been troubleshooting and finding creative solutions to the toughest problems.

GoatAtlas is where my decades of experience and my commitment to small businesses come together, built on accuracy, credibility, and innovation. We help you stay ahead as search technology grows more complex, so the right customers can find you. Every listing is published in the structured formats AI assistants and search engines read, and an expert checks each one before it goes live. From there, we keep your listing current and keep improving it as AI search evolves. I could work with a handful of clients one on one, but I want to help as many businesses as possible. GoatAtlas is built for exactly that. One improvement helps everyone instantly, and that is how I keep prices low without cutting corners.

Rooted in Community

Outside of GoatAtlas, I give my time to my community. I serve as Board Treasurer of Peninsula Parkinson’s Place and as an assistant coach for Rock Steady Boxing, a boxing program for people with Parkinson’s. I am also a member of Rotary and was recently appointed to the San Mateo County Commission on Aging. Helping people and local organizations thrive has always been my North Star, and this is what drives GoatAtlas.